There are more than one billion people users of Facebook and at least 900 million combined for Twitter, LinkedIn, Pinterest and Instagram. This should give your business enough reason to be on social media. But were you aware that these digital networks can also give your brand an edge over competition for search engine optimisation and rankings?
Read on to know how an engaging social media campaign strengthens your visibility in online search results:
The social media profiles are already reflecting in results
Typing in your most popular keywords in the Google search box is already bringing up links to your Facebook, Google+ and Twitter pages. Checking your Google Analytics stats will also give you a picture of the story. To boost your SEO, it will help you to use the keyword terms you target right upfront in your social media posts. This will also support your efforts of building a brand reputation online.
Digital search does not stop at Google
Google is still the big daddy of search engines but the concept of marginal utility says that the smaller you are, the more satisfaction you will provide from even the smallest of incremental gains. You cannot ignore the other search engines that have been taking social profiles into account. Bing for instance is used for one in every five searches done through desktop devices and it has openly confessed (to Search Engine Land) that it considers social networks to compile results. This search engine also empowers Yahoo searches and so the working of its algorithms is crucial to your SMO and ultimately SEO.
Searches are done directly on social media too
According to a statement made by Facebook in 2012, this social networking site handles one billion search queries per day. Your keywords are also important to boost your brand’s visibility on YouTube – instead of going to Google, this is where most people directly search for video content relevant to them.
Therefore, while you continue to work for your search engine marketing and keep a check on your website ranks, do not forget that search is merging with social quite speedily. Social media must be taken seriously – keep optimising those profiles to make your brands more magnetic for audience attention.